Prima Ekuiti

A trusted partner in your quest for growth

Prima Ekuiti (UK) Limited is a wholly owned subsidiary of Kumpulan Wang Persaraan (Diperbadankan), KWAP. Incorporated and registered on 6th October 2011, Prima Ekuiti (UK) Limited was established as part of KWAP's initiatives to diversify its investments internationally by encouraging active management of foreign investments, as well as building and sustaining talent within the organisation.  


Prima Ekuiti (UK) Limited was established with the objectives to:

  • Be a vehicle for KWAP to invest directly in foreign capital markets and generate optimum returns on its investments

  • Complement KWAP’s diversification strategy by expanding KWAP’s investments and geographical presence beyond the Malaysian market

  • Serve KWAP’s strategy to develop and attract talent by providing international exposure and experience to staff        


Its London office was officially launched on 30 April 2012. The launch was officiated by the then Chairman of KWAP Tan Sri Dr. Wan Abdul Aziz Wan Abdullah, and witnessed by Dato’ Sri Zakaria Sulong, Malaysian High Commissioner to the UK at the time, Dato’ Mohammed Azlan Hashim Chairman of Prima Ekuiti (UK) Limited, and esteemed guests from the industry.


Vision: A trusted partner in the quest for growth.

Mission: To deliver a superior return and exemplary performance, through optimal investment strategy and diversification as well as talent management.

Values: Our guide to every major decision making and embody the spirit of Prima Ekuiti (UK) Limited.

  • Integrity – We do the right thing.
  • Innovation – We have the courage to forge new paths.
  • Performance – We are driven to succeed.
  • Partnership – We are stronger together.
  • Humility – We temper our accomplishments.

For further details on Prima Ekuiti’s tax strategy, please find this link on the firm’s approach to tax.