Prima Ekuiti Corporate Blueprint 2018 - 2023
Prima Ekuiti’s business plan outlines a multi-asset offering which aims to support KWAP’s 2025 international Strategic Asset Allocation (SAA) targets. The offerings leverage on Prima Ekuiti’s experience in equity fund management and builds on the existing research and deal sourcing capabilities within private markets. Given the increasing fund size, the investment and operation teams within Prima Ekuiti have expanded in tandem to ensure that adequate resources are in place to support the growing assets-under-management.
Private Markets
From the strategic base in London, Prima Ekuiti serves as an extension of KWAP’s private equity operations, providing a strong deal-sourcing platform and fostering close relationships with key stakeholders — from General Partners and Limited Partners to pension funds and portfolio companies. Prima Ekuiti’s role is twofold: to bridge investment opportunities between Europe and Malaysia, and to ensure KWAP’s portfolio is actively managed for growth and value creation. Proximity to the market allows the team to optimise existing assets while sourcing new fund commitments and direct investment opportunities.
Market Engagement & Strategic Role
Located at the heart of one of the most active investment hubs, Prima Ekuiti leverage the presence to gain exposure across major asset classes through active participation in seminars, conferences, and industry networks. This supports the mission to be KWAP’s trusted partner for future European investments; across multiple asset classes.
Fund Management Expansion
Under the latest iteration of Prima Ekuiti’s mandate, fund management services were reintroduced to provide coverage for KWAP’s international equity portfolio.
Building Capability & Capacity
The new business plan builds on existing strengths by expanding headcount to further enhance private markets capabilities, in step with KWAP’s increased allocation to this asset class. The Private Equity and Real Estate Department have increased its headcount to meet deployment targets under the Strategic Asset Allocation, as well as the robust portfolio monitoring of UK and European assets. This expansion ensures that Prima Ekuiti remains well-positioned to deliver on KWAP’s long-term investment objectives.